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Sex a piggish issue for some

I think the Argentinian president is telling porkies.

Cristina Fernandez recently informed the big wigs of Argentina's pig industry that pork could spice up their sex life. To prove her point, she said she and her husband had eaten pork "and things went very well that weekend".

She added: "It is much more gratifying to eat some grilled pork than to take Viagra."

Could there be truth to her claim, or was she just trying to turn her countrymen from consuming copious quantities of beef to a more potent meal of porcine?

Australian Pork is spinning a similar cheeky line with its Pork on a Fork ad where a lovely lass innocently informs her girlfriends she has "porked" her new boyfriend.

Snigger, snigger. The double entendre is designed to tickle our erotic fantasies. Why is it that these unattractive animals get so much attention?

At times, they even assume superstar status, from Miss Piggy to Babe to Porky Pig to Piglet.

Perhaps it is precisely because of their rotund, somewhat ridiculous bodies that they become the centre of attention. Or maybe it is the incredible intelligence that is so often attributed to them.

But porky pigs improving our sex lives? I don't think so.

I suspect the idea falls into the same category as other alleged aphrodisiacs: chocolate, oysters, ground rhino horns, shark fins and fresh snake blood.

They sound exotic and will perhaps arouse our interest but, unfortunately, little else.

It comes down to mind games and individual likes and dislikes.

Sex specialists refer to it as your "core erotic personality" or "sexual template", which really means whatever turns you on. This can relate to gender, race, age or body type, that is, you might lust after a 20-year-old Samoan with a cute bum and a six-pack but your best friend is drawn to a 40-year-old Italian with a generous bosom and tattoos.

Alternatively, it might be cross-dressing, budgie smugglers or a pair of high heels that get you going. Each to their own.

The fascinating thing is that your sexual template is generally formed early - as young as three or four - during a childhood erotic experience and remains for life.

President of the American Board of Sexology Dr William Granzig says the long-term challenge for couples is to stay within their partner's template.

"Many people whose template is not, say, age-specific, can have great sex throughout their lives," Dr Granzig says. "But if you're only attracted to 20-year-olds, once your partner hits 30, your desire will decrease. Unless, of course, you can figure out some ways to spice things up."

Ah, spicing it up. That's a different ball game. Back to sex drivers, or lack of. Studies of American culture routinely rank it as one of the most sexually repressed in the world mainly due to its strict Judeo-Christian origins, its reluctance to discuss sex and emphasis on long working hours. Australia suffers similarly.

And don't think you can just reach for the Viagra. You have to have the desire before you can have the sex.

Dr Granzig puts it succinctly: "Your biggest sex organ is the one between your ears. What is desire, after all, other than the hope that you can fulfil your sexual fantasies? And that's all in your mind."

Hey pigs, you're off the hook. Back to rooting for food and grunting for grub.

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