St George Illawarra Dragons merchandise is flying off shelves around the Illawarra as the NRL finals series approaches.
The finals are just weeks away and retailers are struggling to keep up with demand for Dragons gear.
"It's selling really well - the whole range - from kids to adults," Best and Less Wollongong manager Graham Wilson said.
"It's selling like crazy," Supporters World Wollongong staff member Michael Puglisi said.
Jerseys in particular were selling quickly.
"I'm actually sick of the word Dragon," Mr Puglisi said.
Some stores are bringing stock in from interstate to meet demand.
"We can't get enough stock - as soon as we get any it's gone," Rebel Sport Wollongong licensing manager Shaun McCreddy said.
"We've made deals to get stock in from other states."
A spokeswoman for adidas, manufacturer of Dragons merchandise, confirmed that the company would step up production of jerseys in September to ensure stock was available before the finals.
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