News 
 Local News 
 News 
 General 
 Real estate agents look for offshore buyers 

Real estate agents look for offshore buyers

04 Feb, 2012 03:00 AM
They have tried discounting, now some real estate agents are looking to go offshore to move multimillion-dollar luxury homes in a sluggish market.

"The top end is not turning over quickly and we have to utilise every single marketing opportunity we have," said Paul Spinelli from ParkTrent Wollongong.

The clearance rate of listings for Wombarra for the last six months of 2011 was only 30 per cent, while East Corrimal had a 92 per cent clearance, according to Australian Property Monitor figures.

Mr Spinelli is trialling international marketing with this five-bedroom Blackbutt home built by former Wolves goalkeeper Michael Prodanovic for his family.

It has been discounted to offers above $1.9 million through tender.

"An independent valuation on replacement says this property is worth $3.4 million," Mr Spinelli said. "The owner is prepared to negotiate but there is just not the pool of buyers for this sort of high-end product in Australia."

Mr Spinelli said he was targeting investors through ParkTrent's international links in Malaysia, Singapore, Shanghai and Israel.

Illawarra Property Council chair David Laing supported more aggressive overseas marketing.

He said the region had "amazing" lifestyle attributes to attract commercial investors so it should be no different for the residential market.

"Investors are keen on Australia because it has economic stability, rule of law and a shortage of properties compared to a lot of other countries," Mr Laing added.

Simon Kersten, from Colliers International, which has a global network, said offshore marketing was not as easy as it sounded.

"Technically, most agents these days are marketing offshore by simply posting a property on the internet," he said.

"True global marketing comes down to an agent physically speaking and physically presenting the information to an investor."

Print
Increase Text Size
Decrease Text Size

comments


Date: Newest first | Oldest first
Classic case of overcapitalising. When a house is worth twice as much as the land you will always be pushing it uphill to get your price.
Posted by Albervin, 4/02/2012 4:58:08 AM, on Illawarra Mercury
Obviously it hasn't been discounted enough. As much as those holding Bluescope shares would love to sell them at $10 the reality is they're only worth 40c now. It's the same thing in real estate, as much as the agents wish house prices were the same as they were precrash days, they just aren't. Put that house and other houses at a realistic price to reflect the current economy and people will buy. It's quite simple.
Posted by Vlado, 4/02/2012 8:07:05 AM, on Illawarra Mercury
Anyone buying from overseas will have their eyes wide open, and will take a look around before spending big on property in this place. If you dont have a buyer who will pay big bucks for your over the top expensive living arrangement, it might just be telling you something that you already know. People overseas are smarter than you think. Remember that when preparing your sales techniques - you might need something more than a plain house with a view to something.
Posted by daniel, 4/02/2012 8:40:00 AM, on Illawarra Mercury
Simple. Stop building such ridiculous sized properties noone here can afford, and build units, or small houses/townhouses so that we can actually house the people that already live here and need a real house.
Posted by Capt'n, 4/02/2012 11:49:35 AM, on Illawarra Mercury
Dream on. Everyone else in the world is broke as well.And maybe putting a multi-million dollar home in blackbutt wasn't the smartest thing to do with that kind of money.
Posted by alex, 4/02/2012 12:49:56 PM, on Illawarra Mercury
Cmon.

The house is in Blackbutt.

It is ugly.

It isn't worth the money.

The place would only be worth about $100000 on a good day, because of the location. No overseas buyers would consider this when they can get better views and closer to the beach for half that money.

Work it out.

Some people are so average.

Posted by johnnyboyski, 4/02/2012 2:59:11 PM, on Illawarra Mercury
Wollongong spruikers are still perpetuating the property shortage myth. The only shortage that exists in property is a shortage of buyers willing to pay stupidly over-inflated prices. And a good thing for the national economy that is.
Posted by anti spruik, 4/02/2012 5:02:29 PM, on Illawarra Mercury
2 million for a house in blackbutt. for that money you can get one overlooking the water. he has over capitalised in an area that most houses are worth around 1/3 of that.
Posted by macca, 4/02/2012 9:41:54 PM, on Illawarra Mercury
Great. Just keep upward pressure on housing making it less and less affordable for Australians.

Top work.

Posted by Arthur Deigh, 5/02/2012 11:35:47 AM, on Illawarra Mercury
Another thing you should do when selling a house if its worth good money, is be ready to wait for as long as it takes to find the right buyer don't expect it to happen over night.
Posted by shane, 5/02/2012 4:58:52 PM, on Illawarra Mercury
1 | 2  |  next >

post a comment


Screen name  *
Email address  *
Remember me?
Comment  *
 
We invite and encourage our readers to post comments. Comments are moderated and will appear as soon as our editor has approved them. When posting comments you agree to be bound by our Terms and Conditions.
 Paul Spinelli from ParkTrent Wollongong is trialling international marketing with this five-bedroom Blackbutt home. Picture: DAVE TEASE
Paul Spinelli from ParkTrent Wollongong is trialling international marketing with this five-bedroom Blackbutt home. Picture: DAVE TEASE
The interior of the luxury Blackbutt home, which has been discounted to offers above $1.9 million through tender.
The interior of the luxury Blackbutt home, which has been discounted to offers above $1.9 million through tender.

Most popular articles




Illawarra Mercury







Weather brought to you by:

Weatherzone

Classifieds

Front Page

Current Issue
Privacy Policy | Conditions of Use | Advertising Terms | Copyright © 2012. Fairfax Media.
 SEND...
 SAVE...
 SHARE...