Dapto's Ben Vicary-Coles, who is known on the Australasian Wrestling Federation (AWF) circuit as Benny Coles, made his television debut on Sunday night as the face for I&J frozen fish.

The muscly 23-year-old appears in the commercial as an emerging wrestler who decides to combine his passion for the sport with his love for battered fish, by creating the wrestling stage name Iron Jay.

"I just got lucky really," Vicary-Coles told the Mercury yesterday.

" I don't have an agent and I haven't done any acting before, but because I do the professional wrestling, one of my mates lined me up for it.

"At the try-out I just had to put the wrestling gear on and jump around like a madman."

The former Dapto High School student's rise in the wrestling world has been meteoric since he signed up for an AWF course early last year.

After making his professional debut in November he has defeated numerous opponents and received further tutelage in Canada from former World Wrestling Entertainment (WWE) pro, Lance Storm.

The former electrician, who was made redundant the day before scoring the advertising gig, is now a front runner for the hotly contested Young Lions Championship.

"Wrestling's pretty full-on, it takes it out of you," Vicary-Coles said.

"But I love the art of it and the connection with the crowd."

Vicary-Coles' next Illawarra gig - the AWF Break Out Tour - will be on October 11 at the Fraternity Club, Fairy Meadow.

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