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 The apostrophe cannot die 

The apostrophe cannot die

22 Oct, 2009 02:55 PM
I almost didn't go and see the movie Couples Retreat because of its wanton disregard for the apostrophe. If it is the retreat of the couples, then the correct title should have been Couples' Retreat. That goes for you too, Two Weeks Notice.

But I did go and see it because I am determined not to let my apostrophe rage rule my life. As wildly mad as I get every single time I pull up at my corner store that sells "newspaper's" and "todays bread", I still walk inside and buy my newspapers and today's bread. I am, at the end of the day, a functioning apostropholic.

A part of me wonders if I should give up the fight altogether. No-one apparently cares anymore about basic grammar and punctuation, least of all those parties that should, such as signwriters, advertising copywriters and English teachers.

In other parts of the world quite sophisticated campaigns are afoot to completely eradicate the apostrophe. Some are driven by frustrated academics - people like phonetics professor Dr John Wells, who asked the London University College Spelling Society: "Do we really have nothing better to do with our lives than fret about the apostrophe?"

Other dissenters are from the pop culture crowd - the too-cool-for-school types like REM guitarist Peter Buck, who said: "We all hate apostrophes. There's never been a good rock album that had an apostrophe in the title." Oh, hello, what about Who's Next by The Who, Sam's Town by The Killers, and Sgt Pepper's Lonely Hearts' Club Band?

England's second largest city, Birmingham, has officially banned the use of apostrophes in council signage, arguing the punctuation mark is unnecessary and confusing.

"If I want to go to a restaurant, I don't want to need an A-level in English to find it," said one councillor, whose second job is writing menus.

Hate groups have formed online too, www.killtheapostrophe.com being one of the most popular, while Facebook's Anti Apostrophe League continues to grow its membership. The humble computer, ever unable to properly process punctuation, must be feeling very smug.

I take heart that opposition groups have similarly formed. The Apostrophe Protection Society is now an official UK organisation with a website that includes basic instructions on correct apostrophe usage. They recognise that for every person who wants to ban the apostrophe, there are many more who simply blanked that class at school and would be embarrassed to know that "CD's for sale", "banana's on special" and "your invited to my party" are plainly wrong.

But as I said, I'm not going to get all militant over this, primarily because saving the apostrophe seems a far easier task than rescuing basic spelling from the bowels of modern stupidity. Seriously, does anyone care about the correct arrangement of letters anymore? Have we simply decided it's all too hard?

I'm struggling to accept an existence that lets our children cross the street at "shcool (sic) crossings"; that wants us to choose from the "desert (sic) menu"; and believe in a "brighter tommorow".

And don't get me started on that local retailer who "wont be beaten on price". My own wont is to steer well clear of them.

carrieon@bigpond.com

Carrie Cox is a journalist, author and mother who one day hopes to finish a cup of coffee while it's still hot.

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Perhaps it doesn't need a apostrophe. Maybe it means the couples were going backwards! Perhaps it's a trick to get grammatical pedants to go and see the film to ascertain if there be a apostrophe.
Posted by Fergie, 23/10/2009 7:26:10 AM
On the other hand, some changes in English language would reflect fact that we are in 21 Century. Few simplifications would probably help many teachers to improve their grasp of English language too. After all English language is much different to what it was in 15-th Century and somehow new generations got used to it.
Posted by Barry, 23/10/2009 10:43:14 AM
While Fergie makes a valid grammatical point, my sense is that his would be a rather different film indeed. From the IMDb synopsis quoted here, "Retreat" is clearly the noun, not the verb. "In an effort to save their marriage they book a vacation to a couples therapy retreat, called Eden." The English language regularly employs nouns as adjectives, but as we know, adjectives are not pluralized - in the grammar books, that is. But there are cases where nouns ARE used as adjectives in the plural. (I just attended the Writers and Readers Festival in Vancouver, BC. No possesive apostrophe.) So, to Carrie's specific complaint, you may be outdone here. HOWEVER, I share your concern for what is happening in this regard in the larger scheme of things. I too notice the same apostrophe abuses you note. I can't help feeling that people just don't care anymore. Our language is being reduced to some (un)common denominator, with all the "techno-gizmos" (from a published writer today!) around us. This affects how we view the world. It's the "Whatever" attitude that's really irksome. Some things do matter, and do make a difference. Carrie, you must have read Lynn Truss. I rest my case.
Posted by from Canada, 24/10/2009 10:57:11 AM

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