Snuggie, the fleece blanket-with-sleeves that has taken the world by storm, has unveiled its new range at New York Fashion Week.
And now your dog can get in on all the Snuggie action.
Yes, among the all-new leopard-print and tie-dye fleece blankets is a tiny Snuggie to keep your pet dog warm.
The tongue-in-cheek fashion show also featured new colours and styles including camouflage, a "luxury microplush" variety as well as Snuggies with college logos.
Snuggie: Silliest infomercial to hit TV screens?The besleeved blanket, which is essentially a glorified backwards dressing gown, has been catapulted it into the realms of iconic status as a result of its fantastically ridiculous - and much parodied - infomercial.
The ad shows a family sitting around in the blanket talking on the phone, using a laptop, or sipping tea.
"Blankets are okay but they can slip and slide, plus your hands are trapped inside," the infomercial begins.
The cult of Snuggie has spawned online spoofs, newspaper stories, Snuggie parties, fan web sites and a trend on Facebook of donning one for profile photos.
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