Give a man a fish and he'll eat for a day - teach him how to cook it and he'll eat even better.
A Woonona man is producing an inspired new television show which shows how to catch a fish at some of this region's best fishing spots, before calling in a professional chef to demonstrate how best to put them on a plate.
The Hook and the Cook has now won a spot on the Seven network's digital channel 7Two, with a timeslot awaiting confirmation for mid-January.
For Woonona father of two Alastair Yorke, 37, who is the show's producer, the network debut will be the culmination of much hard work in gorgeous locations such as the waters of Burning Palms, Kangaroo Valley and Kiama.
Yorke, who stays behind the camera, said the idea came from the show's stars - fisherman Scotty Lyons and cook Paul Breheny - four years ago.
A six-episode pilot series followed on community television, and now they have filmed seven new episodes to make a full season.
Illawarra content includes drummer and Australian salmon smoked on rocks round the fire at Burning Palms, and carp caught in Kangaroo Valley. But the show also takes them further afield to mud crab in Queensland and crays in Victoria.
"It's not all about big fish - it's local fish, different interests," Yorke said.
"We went to a yabbie farm at Orange. It's all different ways of sourcing seafood locally."
And cooking it, of course - with Breheny, who owns Cronulla restaurant Fratelli Del Mare.
The series is in post-production, with a theme song from Coledale musician Kenny Bartley.
Upon completion, Yorke and his crew mates will catch up on the sleep lost during production - and see if the show becomes the kind of hit that would demand another series.