Wanted: Wollongong investor with lasting vision for one of the world's largest collections of royal memorabilia.
Must have passion for plates, serviettes, thimbles - even the tacky ones - and display space for 200-plus novelty teaspoons.
Republicans, out-of-towners and Wollongong councillor David Brown need not apply.
Destination Wollongong general manager Mark Sleigh encouraged the private sector to consider an investment with a difference yesterday after touring Janet's Royalty Rooms at Woonona and meeting the attraction's owner, Janet Williams.
Mrs Williams is getting out of the collecting game after 10 years spent accruing thousands of pieces spanning six generations of the Windsor family.
She plans to sell her collection to a Hunter Valley couple next month, unless an Illawarra buyer comes forward.
Mr Sleigh said he was impressed by Mrs Williams' operation, which was the subject of several television productions - including for the BBC - and until recently drew coachloads of visitors to Woonona.
"This collection continues to receive acclaim around the world and people continue to travel from near and far for a taste of it," Mr Sleigh said.
"If you look beyond the worldwide recognition, you will find a rare tourism gem that has the proven potential to generate a solid revenue stream.
"For such a treasure to be sold into the Hunter region would be a tragic loss for Wollongong.
"For Wollongong to attract a more diverse range of visitors it is essential to expand beyond adventure activities and sport and welcome locally owned tourism operators delivering new product offerings."
Mr Sleigh's assessment of the collection was in stark contrast to the views of Councillor David Brown who, during debate over whether Wollongong City Council should buy in to the attraction, said he would "rather eat glass and gouge my eyes out with a fork" than visit such a "kitsch" collection that celebrated "the House of Battenberg".
Mrs Williams offered the council "first right of refusal" to purchase the collection, reportedly for $350,000.
Last month the council referred the matter to Destination Wollongong on a vote of 8-4.
Mr Sleigh said investors would need a passion for the collection and, like Mrs Williams, be committed to growing it.
Mrs Williams said she hoped for a Wollongong buyer to aid the city's tourism industry, but "if it happens it happens; I've still got a buyer".