More than 40 business leaders have smashed last year's inaugural Wollongong Vinnies CEO Sleepout total of $83,000.
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The St Vincent De Paul fund-raiser sees CEOs in cities around Australia spend a night in the cold to help people who find themselves homeless.
The actual sleepout occurred on June 20 and fund-raising continues to the end of August. The Wollongong effort has already raised more than $102,300 with a target of $150,000.
Angela Saville, of Savvy Fitness, said her 2013 Savvy Winter Survivor fund-raiser this month also had the Vinnies CEO Sleepout as its charity.
Her event generally raises around $25,000.
Event organisers IRT chief executive Nieves Murray and Deborah De Santis said raising more than $100,000 would not have been possible without so many corporate leaders.
They were particularly pleased to see so many new faces this year.
Funds raised in Wollongong will support a brokerage service to help people move into sustainable long-term homes.