The popular gozleme stall at the weekly Crown Street Mall markets has gone green, swapping polystyrene containers for more environmentally friendly packaging.
Wollongong City Council staff have worked with the stall's operators, encouraging them to serve their tasty Turkish treats in sugercane-based containers and paper plates rather than polystyrene.
The greener packaging doesn't seem to have deterred customers - the queue started to grow just before lunchtime yesterday and was several bodies deep by noon. Sue, from the stall, said people had embraced the change, even bringing their own lunchboxes to reduce waste.
"It's been very good, people are quite happy to use the new packaging. We use paper plates at all our events now and we try not to use plastic bags," she said.
The busy stall sells about 300 gozlemes each week at the Friday markets, meaning about 15,600 polystyrene containers were not going into landfill annually.
The council's promotions co-ordinator for waste management, Fiona Netting, said the gozleme stall owners had happily taken on the greener cause, despite the slight price increase on packaging.
"It probably costs them an extra $20 [a day], but that's only three or four extra gozlemes," she said.
"The cost to the environment of using polystyrene is very high; polystyrene is rumoured to take 100 million years to decompose; it may never break down, whereas the sugarcane products take just 90 days to break down."
Ms Netting is hopeful other stallholders will take up the cause, minimising plastic bag use and takeaway containers.
"We don't have any powers to force them to change their products, but we can educate and encourage people to do their bit for the environment," she said.
"It's up the consumer who buys the products to be environmentally conscious as well and be prepared to say no to plastic bags, bring their own Tupperware and use a reusable coffee cup rather than takeaway containers."