FOR those calorie-counters feeling guilty about tucking into a burrito for lunch today, a socially conscious excuse to forget the diet has just been served up to you on a plate.
Mexican takeaway chain Zambrero today holds its annual Plate 4 Plate Day, when a portion of sales from each meal purchased in-store is sent to needy countries.
Debbie Crouch, manager of Zambrero's Wollongong store on Crown Street, said Plate 4 Plate Day aimed to raise enough to provide 100,000 meals to this year's recipient, Nicaragua.
"All stores in Australia will be donating to help feed hungry people in less fortunate countries," she said.
"We give $2 from each burrito or bowl sold to the campaign, which will provide meals to orphans in Nicaragua."
Zambrero donates one meal to a needy country each time a burrito or bowl is bought in-store, but on Plate 4 Plate Day, an additional $2 is donated from each sale. Since 2005, over one million plates of food have been donated.
This will be the third Plate 4 Plate Day held at the Wollongong store, and Ms Crouch said the campaign had always been well received by the public.
"We just want to get as many people in as we can, to donate as much as we can from Wollongong," she said.
Burrito buyers can also decorate a paper plate and upload it to the chain's website to win a trip to Nicaragua.
For more information, go to www.zambrero.com