The sounds of the Highlands will be heard by the ocean this month, with the inaugural Folk by the Sea festival set to take over Kiama.
More than 60 acts from around the world will converge on the normally quiet seaside town from September 27 to 29 for the festival from the Illawarra Folk Club, organisers behind the huge Illawarra Folk Festival.
The folk festival has its origins in Kiama.
And as the club had to abandon their Jamberoo Folk in the Foothills event, president Russell Hannah said the club was keen to maintain a strong presence in the Kiama area.
"The folk festival was held in Jamberoo for 20 years before it outgrew the area and we had to move to Bulli, so Folk by the Sea will keep our footprint in this area," he said.
"The reception we have got in Kiama has been fantastic so far."
Artists including Ted Egan, Australian Idol winner Casey Donovan and Ami Williamson will entertain festival-goers over the three days at nine venues across town.
It will culminate in a giant, free family performance in Hindmarsh Park on Sunday.
The festival was launched yesterday on a beautiful day at Kiama's picturesque Surf Beach. Performers and festival organisers arrived on the shoreline in a surf boat.
Kiama Mayor Brian Petschler, in bare feet and shorts, was on hand to officially launch the program.
He said the festival would be a big boost to the region, and he looked forward to it becoming an annual fixture for Kiama.
"We're delighted to have it back in town, and keen to have it back again in the future," he said.
The Kiama showground will be the hub of the action, with five venues at the pavilion and the rugby club hosting music. And the showground itself will offer camping facilities.
"You can't find a better venue than this - camping and music right on the beach," Cr Petschler said.
See folkbythesea.com.au for more information.