Cronulla chief executive Steve Noyce assured fans the Sharks were not going anywhere, following a report the NRL was considering relocating the club to Queensland in 2015.
Reports yesterday claimed league powerbrokers had discussed the option of moving the Sharks north if the cash-strapped club was burdened with a multi-million dollar fine arising from the Australian Sports Anti-Doping Authority's investigation into their 2011 supplements program.
News Corp newspapers claimed the NRL was entitled to rescind a club's licence in extreme circumstances, or if it became financially insolvent.
In the reports, NRL chief executive Dave Smith denied there were plans to relocate any team, but said the league was working with some clubs to ensure they remained financially viable.
"We don't have any plans to move any team. There's no doubt that as we get to the planned review of expansion at the end of 2014 that the whole competition footprint will be looked at, but that is still a while away," Smith said.
Noyce, who was appointed CEO in July, said the story was untrue.
"I think it's clear in the story that Dave Smith, CEO of the NRL, says there are no plans to move any clubs," Noyce said.
"I know 100 per cent the Cronulla Sharks aren't going anywhere. These stories are frustrating, they're disappointing and, most of all, they're not true.
"There mightn't have been a CEO three years ago - I can't change what happened yesterday.
"What I can do is assure the Sharks' supporters and members, sponsors and all those great people in the [Sutherland] shire, we're not going anywhere."
Though ASADA was understood to have completed its interviews with Sharks players, it is unclear when the anti-doping body will hand down its findings.
Noyce insisted that if Cronulla were fined by the NRL as a result of ASADA's investigation, it would survive - just like AFL club Essendon - who were hit with a $2 million penalty over their controversial supplements program.
"Those sort of things are difficult, but you get through those things. Everyone thinks the world's coming to an end - it's not," he said.
Central Queensland NRL bid chief executive Denis Keeffe said his organisation would be happy to have the Sharks in the area if it achieved its goal of having a NRL team in central Queensland.
"It's not our favoured position; we'd rather build a club up from the grassroots," Keeffe said.
"We will look at - seriously look at - a relocation solution to our problem. I'm excited by the possibility of that happening."
Keeffe said it would take some time for the Sharks or any Sydney club to become a proper central Queensland team but, eventually, the community would get behind the side.
"I don't think it would be instantaneous like their own club," he said.
"This is avid rugby league country ... if the strategies were right, we could put the local stamp onto an imported product fairly quickly, in my opinion." AAP