A new women's networking group called Business in Heels has been launched in Shellharbour.
The first meeting was organised in less than three weeks and attracted 70 women.
Business in Heels Illawarra founder Monique Field said it was great that many of those who attended did not know each other.
"I guess that is really a testament to what this is all about," she said.
"One person tells someone and they in turn tell someone else."
Mrs Field said she decided to start a Business in Heels in Shellharbour because the city deserved its own women's networking group.
"Shellharbour is a growing area," she said.
"We have been travelling to Wollongong for a long time but I felt we also needed to have something in this area where women can get together. This is 50 per cent fun and social and 50 per cent working."
Mrs Field said Business in Heels was designed to help all women feel comfortable about networking.
"What I like about Business in Heels is it is just fun, a little bit classy, a little bit chic and a little bit different," she said.
Business in Heels is designed to be less formal than many business events.
No men are allowed because Mrs Field said women networked and spoke to each other differently when there were no men around.
"We should be able to allow ourselves to be vulnerable.
" We want women just to be women to be able to talk as much as we like and to network. It is about allowing us to be who we really are."
Mrs Field does not want anyone to leave a Business in Heels networking meeting and be able to say "I did not meet anyone new today".
"When you're networking, think about what it is you need and that you want people to remember you for," she said.
"Why networking is so important is it is not always about what your business does or what you do. It is about getting to know somebody because that is at the level we buy."
Further details from the email@example.com email address or the Business in Heels - Illawarra Facebook page.