As much as they would still like us to think it, Geoff Toovey has made it almost impossible to keep hating Manly.
Remember those shirts which read, "I support so-and-so and anyone who is playing Manly"? I reckon they're almost extinct now.
A lot of that has to do with their under-rated coach.
New kids on the block Michael Maguire and Trent Robinson hogged the headlines in recent weeks. That might be fair enough, but trust me when I say the straight-shooting Toovey is every bit as good as that pair - maybe better.
One of the most important assets a coach can have is honesty. Toovey has got it in spades.
He'll tell a bloke why he wasn't picked in a side and won't dance around the subject.
He'll be upfront and honest in his dealings with the media. He won't shy away from that sort of stuff and you always know where you're going to stand with him.
How can you not like him when he goes on a rant like the one that went viral on the internet earlier in the season?
Maybe he's not as polished as the Maguires and Robinsons of the rugby league world but that's what makes him so likeable.
All through his playing career he punched well above his weight. As a coach, there were not many people who thought he could emulate the feats of Des Hasler after he left Manly following the boardroom brawl in late 2011.
But Toovey was always going to be a success. Sometimes running the water can be the best learning curve for a head coach-in-waiting.
You get to know the players; how they respond to certain situations. What they're like under pressure.
All the good coaches these days seem to be on that progression from trainer to assistant then top dog.
One thing he definitely hasn't changed at the Sea Eagles is that siege mentality. I liken it to the one used by Queensland in State Of Origin. Queensland used it to fuel them - and they still do. How they used to be bullied and tormented by NSW in the early days.
I still see a lot of it in Manly now but I reckon the stigma of the 'Silvertails' has almost well and truly worn off.
Manly still want to be hated but it's getting harder and harder to do so. The Roosters and Rabbitohs are far more glamorous than the boys from the northern beaches.
The Manly of the modern era are, dare I say it, almost more 'Fibros' than 'Silvertails'. They're tough, gritty, uncompromising - yep, all of those things. How can you not slide that disdain for them to one side when Toovey is making you chuckle by going mental in the coaching box?
For the record, I think Toovey will be a premiership-winning coach and player come a little after 9pm on Sunday. Won't it be hard to hate him for it?