When Nadeen Sutcliffe opened a new beauty salon in Market Street, Wollongong recently, she revealed how the beauty industry continued to thrive in the city.
Ms Sutcliffe needs more staff to meet the demand, which has increased with spring.
Before she moved to Wollongong five years ago, she travelled and worked overseas. Since Ms Sutcliffe arrived from Sydney, she has been doing beauty at the The Hair Lounge next to her new shop.
"They were fantastic, so good, so supportive and amazing," she said.
"When this shop became available, I was at the point where I needed to expand. I have clients who have stayed with me since I started five years ago and new ones coming all the time."
Ms Sutcliffe said many clients combined a visit to her with a visit to their hairdresser at her previous location and that was continuing with the two salons right next to each other. But now she had more space at Backstage Tan and Beauty and with more staff herself could better cater for the demand.
"It had got to the point where I had reached capacity and had to close my books to new clients. I am hoping to have three staff and an apprentice," she said.
Ms Sutcliffe said like many salons, her business had steadily grown and the lipstick economy was still strong as women enjoyed being able to feel good about themselves even when they were cutting back spending on everything else.
"Over the last 12 to 24 months, my business has expanded tenfold," she said.