Letting your coffee go cold as you snap a pic of the latte art to upload to Instagram. Holding your phone above your head to film your favourite band before posting it to Facebook seconds later. Reading something great online, but pausing in the middle to link to it on Twitter.
There are few parts of life social media hasn't infiltrated. It can be accessed immediately so both the exciting and the mind-numbingly mundane can be documented and shared with your friends and followers.
For better or worse, social media is an integral part of our daily experiences - fitness, food, health, entertainment, news, gaming, dating, charity, work, friendships and family are all part of how and why people use it.
It has become the first port of call for a growing checklist of everyday activities, and a lucrative platform for those savvy enough to put it to good use.
Music has probably benefited the most from our obsession with the online world - for the artists and fans at least, not the record companies.
Unknown bands can become overnight sensations after posting a clip to YouTube, and can fund albums that would otherwise never get off the ground by asking their online followers to donate through crowdsourcing websites.
While it can be hard to break through all the noise, for a lot of musos, life is better because of social media.
Minnamurra musician Timothy James Bowen raised more than $6000 through crowdfunding site Pozible to make his first album. He pushed his project through the social media sites he uses - Twitter, Facebook, Instagram and blogging site Tumblr - by posting at least once a day, a rule he has stuck to since finishing the album to keep his fans engaged.
Gone are the days of street teams advertising a gig by pasting up posters to trains stations or on buildings.
Bowen is full of tales of friends and colleagues who have sold out gigs, connected with other artists, raised money for records or got their big break through online channels.
"I don't think there could be anything else that is as helpful. It is the most valuable tool in terms of independent musicians."
Bowen believes the success of social media for musicians lies with the fact people like to think they are the first to discover a band.
"It sounds silly, but it's that primal instinct of getting something and going 'it's mine'. People take ownership of the fact they found you first," he says.
But with the ease of access comes the need to create shareable content to ensure a fan base grows beyond friends and family.
Bowen says bands need to back up simply being present online with actually having something to share, whether that's new music, videos of live shows or even just pictures of what they are up to on tour.
The Contagious, an Illawarra band yet to play a live show, have built a huge online following by posting their video clips to YouTube.
David King, the man behind it all, says it was a shock to see how quickly their fan base escalated purely because of social media.
"It was just a vanity project, if you want to call it that, and when we stumbled across (singer) Annalivia for vocals, it snowballed. Suddenly we had funding for a video clip that wasn't there before."
He posts to their Twitter feed several times a day - a huge outlay in terms of time and effort considering he also works full time as a financial planner.
But King points out that turning followers into living, breathing fans who will turn up to gigs and buy your music is no easy feat. Although The Contagious have more than 8600 likes on Facebook and more than 320,000 followers - or "carriers", as they call their fans - on Twitter, that doesn't necessarily translate to the same number of downloads or sales of their tracks.
King says there is always a risk of "slacktivism", where people only click "like" and take the engagement no further.
"You have to have an outcome in mind, even if that's just increasing traffic."
This is a phenomenon charities in particular have to deal with. A boost in online followers doesn't always mean as many people are actively donating or contributing their time to the charity.
Foodbank NSW marketing manager Andrew Traucki says there is always the risk people won't take their interest in a charity beyond a social media page, but the chances of people contributing to the charity increase when the social media conversation has a purpose.
The charity recently raised $25,000 in a month for emergency food packs for disadvantaged families on a crowdfunding website by driving the promotion through their social media channels.
"I think you have to put a goal and a purpose to your social media and messaging. We want to keep talking to people, but we had a specific goal," he says.
Traucki says social media is now one of the most important channels charities use to get their message out to supporters, a statement Terry Deegan, community relations coordinator for Cancer Council NSW, agrees with.
In preparation for the 2013 Illawarra Relay for Life, Deegan and the Illawarra Cancer Council team used Facebook to promote the event and created an Instagram hashtag for participants to share their photos online.
He says they had looked toward social media to build the Relay's profile because it was the easiest way to get information out there.
"The main goal is awareness I reckon, that's why we've got this page." he says.
"It's just how popular social media is, it's a way to constantly communicate so we don't have to call people or email."
No longer does a walkathon require you to doorknock up and down the street for donations - people can now do a quick money transfer from their Facebook or bank app on their phone.
But exercise with a charitable purpose isn't the only physical activity impacted by social media.
While technology has been a part of working out since the humble walkman, fitness fiends can now track every aspect of their progress, in real time, with apps on their phone.
And once they're done, they can upload their results to Facebook and share them with their friends.
Horsley mum Jodi Summers says social media kept her accountable when she embarked on a new fitness regime. She took part in Michelle Bridges' 12 Week Body Transformation (12wbt), a program run solely online.
Among the dietary advice and exercise emails Summers received on a daily basis, she also became a member of the Wollongong 12wbt Facebook group, which allowed her to connect with others in the area taking part.
After trying a range of fad diets over the years, Summers, a self-confessed Facebook addict, says social media is what kept her motivated.
"I don't know many of the girls [in the Facebook group]. I probably know four of them, but you feel like you do because you're all in the same situation doing the same thing."
Summers says taking the first step in her fitness journey through an online portal meant getting fit wasn't quite so confronting. Exercises could be done at her own pace in the privacy of her own home, so she could avoid gyms full of sculpted bodies until she had built up her confidence.
"I did join a gym, but you'd walk into a class and feel that bit of low self-confidence, whereas on social media no-one sees you."
Larah Kennedy, who is in charge of community and social media at 12wbt, says this was a huge part of why people are turning online when they first decide to get fit.
"For a lot of people, getting the confidence to do stuff is a really big step and social media is that middle point where you don't necessarily have to put yourself out of your comfort zone."
Social media, particularly photo-sharing app Instagram and online pinboard Pinterest, is also the home of "fitspiration". Users post pictures and quotes that inspire them to get moving - a modern version of a cork board filled with pages torn from magazines.
Kennedy said she uses these sort of posts every morning to keep clients motivated - the equivalent of a personal trainer knocking on your door at 6am.
"We post those early in the morning when we know people are lying in bed, checking their Facebook, not wanting to get out of bed and go for a run."
"We see it all the time, and people then post in the comments 'all right, I'm going, this is what I needed to see'."
The quality of the connections made on social media might be debatable, but there is no denying it has the ability to reach millions, even billions, of people if you know how to work it to your advantage.
Though Bowen's main aim is to showcase his music, a quick scroll through his Facebook page shows pictures of the food he eats, the places he travels, the people he sees - a feed that echoes what thousands of other users post. For him, there is no other way to document his music, or his life.
"Social media makes it that much easier because you can communicate with so many more people" says Bowen.
"Everything has come from this new channel of access."