This month, women across the Illawarra want you to take a good, long look at their bras.
But don’t feel bashful – it’s for a good cause.
The South Eastern Sydney Illawarra BreastScreen service is behind the Bling A Bra competition, encouraging women – and maybe even a few blokes – to decorate a bra in any way they want, with the finished products to be judged at a gala afternoon tea and displayed around the region.
‘‘October is Breast Cancer Awareness Month, so we wanted to put a spotlight on the issue in a different way,’’ said Sarah Little, health promotion officer for BreastScreen.
‘‘This is a way that’s a bit fun, to get people involved in something a little crazy and bring awareness of breast cancer and the BreastScreen service as well.’’
Decorators can drop off their ‘‘blinged’’ bras to any of the BreastScreen centres in the Illawarra, at Nowra, Shellharbour or Wollongong.
Entries close on October 21, with designs judged and winners announced at the free afternoon tea at the Lagoon Restaurant on October 28.
The bras will be displayed at the centres, and there were plans to exhibit them in Wollongong central business district.
‘‘We want to use it as a way to bring more awareness to breast cancer. About one in nine women will be diagnosed in their lifetime,’’ Ms Little said.
For more information on the contest or afternoon tea, call Ms Little on (02) 91131029 or register at blingabrawollongong.eventbrite.com.au