Wollongong's North Beach is set to be showered in a rainbow of brightly coloured powder early next year, as the Swisse Color Run comes to town.
The five-kilometre course, which would start and finish at Stuart Park, is inspired by the Hindu Holi festival where revellers celebrate the beginning of spring by throwing colourful powdered dyes.
In the Color Run, participants start the day in white T-shirts, passing through blue, yellow, orange and pink stations where they are doused in dye-coloured cornstarch powder as they run.
Organisers have submitted a development application to Wollongong City Council which outlines plans to run the event – pitched as the ‘‘happiest five kilometres on the planet’’ – on May 4.
According to plans, it will cater for up to 10,000 people and is aimed at women aged 15 to 35.
The orange powder station would be positioned near Wollongong Continental Pool, the pink station would be at Belmore Basin, blue powder would be thrown at Flagstaff Hill and participants would be covered in yellow near Lang Park.
At the end of the event, runners would be invited to attend a ‘‘Finish Festival’’ at Stuart Park where they would dance to music and throw packets of coloured dye in the air.
The run is a commercial event designed to make money for Swisse, the documents say, but it has a small charity element where runners can choose to raise money for an as-yet-unknown local charity.
It started in Arizona – hence the American spelling of colour – in early 2012 and has toured about a dozen Australian cities this year, selling out in most places.