As uncertainty mounts over the future of the Wollongong Hawks' naming rights sponsor, club legend Mat Campbell expects a new fight for survival might be looming.
He spearheaded a famous last-minute campaign to save the Hawks when the club all but folded at the end of the 2008-09 season.
While the NBL's last remaining foundation club pulled through that battle, Campbell expects the club will need to call on the support of the community again before it's too late.
The Hawks aren't in any immediate danger of a succumbing to a financial crisis.
But there are no guarantees the club's naming rights sponsor, Gujurat NRE, will continue to back the Hawks beyond this season.
Campbell, who worked for Gujurat NRE since he retired, played his entire 17-year career with Wollongong and hopes to avoid another exhausting campaign.
"People always seem to wait and see what happens but it is a tough time for the club and we need everybody to ante up and get back on board and show their support, because it is tough," he said.
"We're right back there again now because there's been a little bit of turbulence with the major sponsor.
"The financial climate and business world hasn't changed much. Even more now than ever, we need the support of the community, especially the corporate community, to get behind the Hawks.
"You only have to look at the [Illawarra] Steelers and the [Wollongong] Wolves to see how hard it is to maintain a national sporting team in our region. Both those teams are gone."
The Hawks are always on the lookout for more corporate partners.
"We just hope people keep rolling the sleeves up and get behind us, and help us continue the great tradition," Wollongong coach Gordie McLeod said.
Campbell believes there is a false perception the Hawks are well-off financially.
"The hardest thing about the Hawks is that you do become part of the furniture in this region," the former club captain said.
"You get taken for granted because you've been around so long and done so much for the region, and people think 'they'll be OK, they'll find their way through it', but unfortunately it's not that way.
"We need everybody to get in there and help, from the kids that come and support it to the CEOs that sit behind the desk and stamp the sponsorships. That's the reality of being a national sporting team."
Just 2555 turned up to see the Hawks beat Townsville on Saturday and officials are hoping for greater figures for this Sunday's home game against reigning champions New Zealand Breakers.