Guerilla marketers have left fake parking tickets on 500 cars in a bid to drive interest in an upcoming Wollongong music festival.
Festival organisers targeted the University of Wollongong yesterday, with students and staff returning to their cars to discover the dreaded manilla envelope, together with a message.
‘‘Warning!!! A music and arts festival ticket must be purchased,’’ began the message, from the ‘‘issuing authority’’ Yours and Owls and Music Farmers.
‘‘It will be a real criminal offence to miss out.’’
The festival, called The Farmer and the Owl, will involve 20 bands – including headliners The Drones – over four stages at UOW on November 23.
Organiser Ben Tillman, of Yours and Owls, said he hoped people who had received a fake ticket would be relieved at not getting a real one, and would spend the money they had ‘‘saved’’ on the festival.
‘‘We’ve got a pretty solid following among live music fans but we’re trying to grab the attention of the wider population,’’ Mr Tillman said.
‘‘No-one likes a parking ticket...but they have to look at it.’’
UOW staffer Shane Neal momentarily despaired at the sight of the manilla envelope on his windscreen yesterday before he remembered he had paid to park.
As a marketing gimmick, it just might work, Mr Neal said.
‘‘It got my attention,’’ he said.
See thefarmerandtheowl.com for tickets to the festival, which cost $55.