Australians prefer tweeting to eating when they crawl out of bed in the morning, a new survey has found.
The Galaxy survey, commissioned by the Australian Breakfast Cereal Manufacturers Forum, found 65 per cent of Australians skip breakfast, with half claiming a lack of time prevents them from eating in the morning.
But more than half of breakfast skippers find time to start their day by sending emails, texting and checking their Facebook, Twitter and other social media feeds.
Nearly three million people grab a coffee rather than eating something, while a million Aussies prefer some early morning romance to a bowl of cereal.
Of full-time workers who eat brekkie, close to 40per cent eat on the go, either on their way to work or at their desk once they get there.
Jenny Norman, dietitian and community program co-ordinator with Healthy Cities Illawarra, said there was a reason breakfast was called the most important meal of the day.
‘‘I’m involved with the ‘Stir It Up’ program and the main message of that is the importance of eating breakfast,’’ she said.
‘‘The evidence is quite clear about people that skip breakfast are more likely to eat high-fat and high-sugar snacks later in the day. When it comes to children, there is a lot of evidence of the benefits of a good breakfast for learning outcomes and concentration levels.’’
The survey also cited limited time, disorganisation, wanting more sleep, other household chores that need doing and simply not feeling hungry in the morning as reasons why people skip breakfast but Ms Norman said there were many quick and simple brekkie options.
‘‘A really good, high-fibre cereal, cut up a banana and have some yoghurt. It doesn’t need to be much to have breakfast.
‘‘Even if you were to pack a banana and low-fat yoghurt to have at your desk if that’s an option.’’