The number of small-scale farms in the Kiama region continues to grow, but the challenge is to find opportunities to sell fresh produce.
From honey to gelato, mushrooms to Wagyu beef, there is a diverse range of agricultural products coming from the southern Illawarra.
Next Wednesday afternoon more than 30 fresh food producers from the region will set up stalls at Black Beach, Kiama, at the inaugural Kiama Farmers' Market.
The market will be a permanent fixture at Black Beach every Wednesday from 3pm to 6pm.
Fruit and vegies, eggs, bread, meat, cakes, preserves and cheese are some of the products on offer.
There will also be street food and tea and coffee available for those wanting afternoon tea or an early dinner and to help add a social aspect to the market.
Jamberoo "food guru" Elise Pascoe will also be present to give tips about how to prepare the fresh produce people buy.
Market manager Tricia Ashelford said Black Beach was already a well-known market area, albeit not on a Wednesday.
While it might take some time to get people into a Wednesday routine, there were advantages in having a mid-week market for buyers and sellers, she said.
For many of the local farmers and producers their harvest was planned around weekend produce markets. By adding a mid-week market many could now plan to pick - or cook - twice a week, with customers knowing the produce was fresh.
"An afternoon market means eggs can be collected that morning, or vegies picked the same day," Ms Ashelford said.