Sea Cliff bridge was closed for parts of Wednesday as a television commercial was filmed on the now iconic stretch of road.
A spokesman for Roads and Maritime Services confirmed insurance company Youi was shooting a new commercial on the bridge.
Some delays were caused by the filming, with the Live Traffic NSW website warning motorists of ‘‘intermittent closures of lanes in both directions’’ on Wednesday.
A Wollongong City Council spokesman said approval had also been given to shoot scenes on Cliff Road in Wollongong, but road delays caused by construction may have deterred filming in that area.
It is far from the first time Sea Cliff Bridge has been tapped as a stunning backdrop by film makers.
A Mercury report in 2011 found 42 film and television shoots had taken place since the bridge opened in 2005, and many more have been staged since.
Holden, Subaru and Ferrari have filmed ads, while Bollywood movie We Are Family, feature film Short Beach, and hit TV show Top Gear have all featured the bridge in their productions.
Filming finished on Wednesday so no further road delays are expected.