Kiama is hoping to write itself into the record books for the most number of couples kissing simultaneously for 60 seconds in a Guinness World Records attempt at Black Beach on Sunday.
The attempt will take place during the inaugural AutumnFest event.
Minnamurra Lions Club is calling on all couples, both near and far, to come along and "pucker up in the name of charity", with all proceeds from the event going to the annual Kiss Goodbye to MS fund-raising campaign by MS Research Australia.
"We have taken the Kiss Goodbye to MS tagline quite literally with our kissing world record attempt," said Ken Magnus of the Minnamurra Lions Club.
"The current world record for the most number of couples kissing simultaneously for one minute is held by Belo Horizonte, Brazil, where 8372 couples took part, so we are inviting anyone and everyone to come along, participate on the day and to spare a kiss for MS in order to beat this number."
The world record attempt will start at 12.30pm.
"It will be easy to register and donate on the day at either the MS Research merchandise stall or the Lions information tent," Mr Magnus said.
In addition to the Guinness World Record attempt, the Minnamurra Lions Clubs has organised a full day of family entertainment at Black Beach.
AutumnFest 14 kicks off at 8.30am with a classic car display, followed by an emergency services display.
Car display organiser John Knox said the club will have many vehicles of yesteryear to attract car enthusiasts such as Buicks, Corvettes, Austin Healey Sprites, early Falcons, Nissan Zs, plus many more parked alongside Black Beach.
There will be food and market stalls, plus carnival rides and live music, including school bands, until the event wraps up at 4pm.
Entry is free.