They say the simple things in life and the simple ideas are often the best.
Combine that with a love of cooking and tasty treats and you have a winning business.
That is what Sarah Dowling and her mother, Bridget Dowling, found when they combined their passion for cooking with the horse fraternity in Kiama.
Ms Dowling works for SKY News and Mrs Dowling works at Illawarra Sleep Disorders in Wollongong.
But when they get together they create something that is particularly popular at weddings.
Many couples are starting their wedded bliss by including a table of Brownie Bliss treats as part of their reception.
And the word is spreading fast.
It started when Mrs Dowling started making treats for Kiama Pony Club. The response was so overwhelming the two women decided to turn it into a part-time business that is enjoying phenomenal growth.
Things really took off when the two women donated hundreds of brownies and brownie pops to an annual race day at Kembla Grange last October.
That really prompted them to start taking the business seriously.
They have continued to donate many gift hampers and boxes for raffles for many organisations and as word-of-mouth spreads orders for Brownie Bliss treats keep growing.
"We sell gift boxes, hampers, and also offer dessert tables for weddings, parties and corporate events," Ms Dowling said.
"We are attending the Kiama Markets in April for Easter. We also attended some wedding expos in Sydney."
"We have a different designs that all look different," Mrs Dowling said. "We change our colour scheme and theme according to what people would like."
Mrs Dowling's brownie pops are made with melted chocolate, put on a stick and dipped in chocolate.
Her daughter did communications at Charles Sturt University and a six-month study exchange in the United States before starting work at SKY News.
Ms Dowling continually comes up with new ideas, themes and designs and calls her mother the master cook.
Together they have tapped into a niche market that is growing so fast Mrs Dowling's other daughter, Clare Dowling, has been asked to help.
"We would also like to get into gift hampers," Mrs Dowling said.