Smaller shops ride social wave

By Joshua Butler
Updated May 30 2014 - 8:55pm, first published 8:28pm
Jennifer Lowe, owner of Ivory and Lace in Austinmer, has had great success with social media. Picture: KIRK GILMOUR
Jennifer Lowe, owner of Ivory and Lace in Austinmer, has had great success with social media. Picture: KIRK GILMOUR

With 66 per cent of Australia's internet population now on social media regularly, the potential for businesses to take advantage is huge.

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