Illawarra's Innovative Businesswoman of the Year Jonni Nicolaou has gained momentum in being brave enough to try new things in Wollongong since being recognised for her groundbreaking initiatives by Illawarra Women in Business.
In the process she has supported many local charities, entertainers and other members of the business community.
The marketing manager for Lagoon Seafood Restaurant and Seacliff Function Centre has continually introduced new concepts during the past year and the number of events has increased since she was recognised in May.
The latest involved providing the host venue to the Bubbles and Bling For Booby Things breast cancer fund-raiser on Monday night.
It raised money for Maralyn Young's BreastAware initiative to educate more women about the importance of regular self- examination and how to do it.
That followed a recent McGuigan and St George Illawarra Dragons wine dinner at the Lagoon.
Mrs Nicolaou's Toddlers High Teas introduced at the restaurant last year have also steadily grown in popularity as a place for mothers and young children to go.
The next one on Monday involves Circus WOW and Wollongong Conservatorium of Music providing the activities.
And Little Leonardo's Art Studio has agreed to come on board for the first time later this year to provide a special art experience for young children.
Mrs Nicolaou has also initiated events at Seacliff Restaurant such as regular comedy nights, the recently introduced burlesque dinner shows and a series of successful psychic dinners in a format not previously tried in Australia.
She has proved that thinking outside the square works because people are looking for variety. Despite increasing numbers of coffee shops, bars and restaurants in the city she has continued to attract new business for the two venues along the foreshore.
The next major event is a Seacliff Restaurant Psychic Dinner on July 10.