Wolves president Bobby Mazevski has implored Wollongong football fans to support the region's elite side if they truly harbour dreams of one day housing an A-League outfit.
With A-League expansion on the horizon, the Illawarra has firmed as a potential suitor for a new team.
But Mazevski believes if local fans are serious about chasing those ambitions, they must first show they can support the region's NSW National Premier League team.
South Coast meet Sydney United at WIN Stadium on Sunday to begin a vital home stretch of matches at the beachside venue.
The final two months of the season will feature a further three league fixtures at the venue as well as a huge FFA Cup clash with Central Coast Mariners on August 20.
Mazevski said it was imperative that fans show their support throughout the key fixtures.
"If we are fair dinkum about having an A-League team down here, we need people to come and support our highest team down here," he said.
"That is the Wolves at the moment."
The Wolves have seen a massive form turnaround since Nahuel Arrarte came on board after the club's last match against United.
South Coast lost 5-1 in a result which ultimately cost former coach Richard Lloyd his job.
Since then the former NSL champions have lost just twice in 10 league matches.
"The Wolves are playing well and are playing good football with a very young side, so there is no reason why people shouldn't be coming out and supporting the Wolves at a premium venue," Mazevski said.
"We have already got a good following compared to other sides in the competition but it is paramount that we reinforce that."
After Sunday's match, the Wolves's next home league fixture will be a free-entry match against St George after the A-League All-Stars fan day.
It will start a three-game home stand against the Saints, Marconi Stallions and APIA Leichhardt at WIN Stadium.
Sunday's game has been moved to 4pm to allow fans to attend both it and the Bert Bampton Cup at 1pm.