As Egypt attempts to broker an extended ceasefire in Gaza after 15 days of fighting that has resulted in more than 620 deaths, some Israelis and Palestinians are taking to social media to show their desire for an end to the bloodiest conflict between the two warring sides in 15 years.
Israelis and Palestinians of all ages are posting photos of themselves with messages that project beauty, hope and despair.
The hash tag #JewsandArabsRefuseToBeEnemies was propelled by a photo taken by Arab-American journalist Sulome Anderson, kissing her Jewish boyfriend, Jeremy.
"When it comes down to it, we're people and we love each other and that's what matters most," she told ABC News.
"When we started dating we would argue a lot about politics and slowly but surely, we started coming to some consensus," Anderson said. "We still argue sometimes, but we're coming closer to understanding each other's perspectives."
It's a story that echoes the desire by some Palestinians and Israelis for a change in the narrative of the latest tragic chapter of the Arab-Israeli conflict.
There are photos of Jews and Palestinians kissing over the Israel-Gaza West Bank barrier, Orthodox Jewish men carrying Palestinian boys on their shoulder and children on both sides of the conflict uniting through friendship.
One young woman concerned by the war summed up the internal conflict of many people in the region.
The trend has spread around the world, with concerned Palestinians and Jews uniting in Paris, Berlin and New York.
“We wanted to spread an idea that wouldn’t polarize, something that would be heard not just by the people who agree with us but by those who don’t." Ms Anderson told the LA Times.
"Militancy and anger haven’t helped bring this to an end. Maybe, we thought, it was time for a different approach.”
While Ms Anderson and her boyfriend pushed the hashtag to new height in the twittersphere, the social media phenomenon was actually started by two US University Students, Abraham Gutman of Jewish origin and Dania Darwish, who is of Arabic origin.
"We never felt that our discussion became rude or had a tone of hate," the 23-year-old Gutman told ABC.
"But with Israel and Gaza, it seems that the tone online and on social media is harsher and harsher and people are using more violent words. We wanted to produce a voice that counters that. We can disagree, but we must be able to diffuse the hate."
The UN Human Rights Council has condemned the Israeli assault on Gaza, describing it as a "disproportionate and indiscriminate attack."
It has launched a probe into alleged Israeli war crimes.
With Israeli and US encouragement, Egypt has tried to get both sides to hold fire and negotiate terms for an extended period of calm in Gaza
The Eid al-Fitr festival, which follows the end of Ramadan this weekend, could provide all sides with a moment to agree to a ceasefire.