A Thirroul entrepreneur involved in a locally designed product for the bedroom has teamed up with three businesses to host an event conveying an important message for woman and mothers.
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Lisa Hughes, of Love Being Woman, has come together with Beti Krsteski, of B.K. Events, Ian and Denise Hyslop, of Warrawong's Gala Cinema, and Karolina Stojkovska, of Rock Proposals, to host an exclusive premiere of Fifty Shades of Grey on February 12.
Mrs Krsteski said the idea was for it to be a fun evening for women, and will give someone the chance to win diamond earrings.
The movie has been declared a Hollywood hit and Mrs Hughes wants to use the interest it is generating to help promote what she sees as an important message.
As a sensuality and relationship expert she wants to use the event to discuss how attitudes towards sex have changed in the past seven years.
"With Fifty Shades of Grey being translated into 52 languages, it clearly shows women around the world want to feel more adventurous when it comes to sex," Mrs Hughes said.
"Happier women mean happier relationships, couples and marriages. It excites me to see women embracing the Fifty Shades of Grey phenomenon."
Mrs Hughes said she was concerned about the loss of connection not only between couples but society as a whole.
She wants more people to be open about their feelings and wants to use the interest in the movie to talk about sexuality.
"When we have a woman who is in touch with her sensuality we have a woman who can move mountains," she said.
"Not only does she open up something inside her, she affects every single person around her from her children to [her] partner. So my message is basically about women getting in touch with their desires within. And this is what Fifty Shades of Grey has really tapped into. It was the fastest selling book behind Harry Potter. So what is that interest saying about women around the world? Women are wanting more."
Mrs Hughes said she wanted more people to feel comfortable talking about this subject.
"This is about saying it is OK that I feel like this," she said.
And as a parent, she said it was important for mothers to be able to talk to their daughters about developing a compass inside them that helped them understand what feeling sensuality meant without being told what they should be doing.
Mrs Hughes is also also very passionate about reaching women because they have influence over their sons and how they treated women and understood those who were open about their sensuality and not try to take advantage.
"I try and get to women/mothers and leave a deeper message for them for the next generation," she said.
"We have that influence right now and this is so important."
For tickets got to www.trybooking.com and further information about Love Being Woman at at www.lovebeingwoman.com.