It was an incredibly popular book, and the movie version of 50 Shades of Grey looks like it might be as big a success.
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Or maybe that should be succ-sex - given that there is about 20 minutes of sex scenes in the two-hour film.
The film opened in the Illawarra on Thursday and Event Cinemas Shellharbour had 11 sessions of the movie, selling well over 1000 tickets - including more than 500 for a Chicks at the Flicks Thursday night screening.
Australia-wide, the Event Cinema chain had already pre-sold 105,000 tickets for the first week of 50 Shades of Grey.
For the uninitiated, the story starts with Anastasia Steele going to interview the wealthy business magnate Christian Grey.
There's an attraction there that gradually leads to quite a bit of sex and bondage.
Dee Balaban, of Horsley, said she had only finished the book the day before and found it a "complicated love story".
But she expected to find the film version a bit "confronting" and to perhaps need to put her hands in front of her eyes in some scenes.
"I did that in the book so I'll probably do it in the movie," she said.
Her friend, Tina Smith, also from Horsley, is a fan of all three books and thinks they're about more than just sex.
"There's murder, mystery and intrigue - there's all these things in the book apart from sex," Ms Smith said.
The story was what drew Henny Williams to see the film, having read all three books.
"The sex is not really the main thing, it's more to see how the whole story ends, to see what happens at the end," she said.
What she was really looking forward to seeing in the movie was how the actor playing the mysterious Christian Grey stacked up to the one in the book.