Wollongong fashion designer off to New York

Wollongong personal stylist Jade Sardon and fashion designer Antonella Ianni at Humber. Picture: GREG ELLIS
Wollongong personal stylist Jade Sardon and fashion designer Antonella Ianni at Humber. Picture: GREG ELLIS

Wollongong fashion designer Antonella Ianni is heading to New York after her eponymous label received strong reviews in Sydney recently.

Ms Ianni designs and manufactures her range from the one location in Wollongong and is becoming known for a style that is about empowering professional businesswomen.

She has been designing clothing since leaving high school early last decade and studied at the prestigious Sydney fashion design school, Whitehouse.

Since graduating she has dressed the likes of Miss World, Miss Australia and Ricki-Lee Coulter.

Ms Ianni said she felt like she had been found at a recent fashion event in Sydney that saw her name and her label attract huge attention on social media.

It also resulted in an invitation for her to show the same designs at a similar fashion event in New York this spring.

Helping her is Wollongong personal stylist and image consultant Jade Sardon, of Styled by Jade.

"I had the pleasure of working with one of Antonella's aunts as my client a year ago and as a result an introduction was made," Ms Sardon said.

"Antonella came to me for some feedback on her line and some guidance. I personally love her passion and the range she had produced."

Ms Sardon said Ms Ianni was a very good designer and would do Wollongong proud.

In March a meeting with the director of Fashion Palette in Sydney resulted in the Antonella Ianni label showcasing alongside the likes of fashion designers such as Nicola Finetti, Leona Edmiston and Alin Le Kal.

The fashion event was attended by many celebrities who spoke about the Wollongong designer's range on social media and she was featured in a Sydney newspaper as one of the top five designers to watch in 2015.

"The night was a huge success and we are both so excited to be invited to showcase the range with Fashion Palette in New York this coming September," Ms Sardon said.