Taylor Swift to stand firm

By Shaun Tandon
Updated June 24 2015 - 7:25pm, first published 7:09pm
Taylor Swift's sugar-sweet public persona belies her prodigious talent for aggressively promoting her music.
Taylor Swift's sugar-sweet public persona belies her prodigious talent for aggressively promoting her music.

Taylor Swift may be best known for bubble-gum pop anthems loved by teenage girls, but at 25 she has shown herself to be a formidable force in the business world, as Apple found out.

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