Victorian Sports Minster John Eren has rejected any bid to move the Test away from the MCG.

"The Boxing Day Test is one of the most iconic dates on Australia's sporting calendar," Mr Eren said in a statement.

"It doesn't belong to Cricket Australia. It belongs to the fans, who come in their tens of thousands every year to the MCG," he said.

"We do it best, it belongs in Victoria and it's not going anywhere."

Cricket Australia has been holding discussions with state governments about working with the tourism arms of governments to include city branding at matches.

But relax: Cricket Australia says it has "absolutely no intention" of moving the Boxing Day Test.

Many sporting events carry signage promoting a city, something cricket is yet to fully embrace, and that has been part of the talks.

News Limited on Friday reported that the talks have raised the spectre of existing fixtures coming up for grabs through state-backed bids.

This summer's cricket fixture is due to be released next week.

State governments are becoming increasingly bold about bidding for major sporting events, with NSW Premier Mike Baird declaring before that state's last election that he would push to bring the Formula 1 Grand Prix to Sydney.

For two decades, Victoria has successfully bid to host NSW vs Queensland rugby league State of Origin matches and other major sporting events, such as touring European soccer teams.

Last week's State of Origin match at the MCG set a new record attendance and prompted sledging between Victorian Premier Daniel Andrews and Mr Baird about Melbourne versus Sydney.

It is understood that no other states have bid for the annual Boxing Day Test.

The Andrews government also believes it should not have to pay to keep events that have been made successful by a loyal sporting public.

The Test regularly attracts huge crowds, and the 2013 Test, the fourth Ashes Test against England, set a world record attendance of 91,092 on Boxing Day.