The man behind the ‘‘We Love the Gong’’ campaign, Greg Binskin, is signing off.
After nearly 12 years at the helm of Destination Wollongong - formerly Tourism Wollongong - the general manager said it was time to put the focus on his young family.
Under Mr Binskin’s watch the region has become a major tourism destination, with campaigns like We Love the Gong and the Grand Pacific Drive initiative seeing an influx of tourists to the city and surrounds.
‘‘My priority now is my young family so I’m signing off to let the board find another passionate person with energy who will take the city into the next decade,’’ he said.
‘‘I came into the role when tourism was in its infancy here and it was a great opportunity for me to take on the challenge and build tourism for NSWs third largest city.
‘‘When I came there were two major hotels - now we have seven new hotels, more cafes and eateries along the foreshore and in the city centre, and we have reinvested in our tourism assets like Symbio Wildlife Park, Jamberoo Action Park and Skydive the Beach to name a few.’’
Mr Binskin will leave the organisation at the end of September.