With just one year to go Wollongong is being asked to show what it can do when the Royal Caribbean cruise ship, Radiance of the Seas, arrives in Port Kembla.
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People are being invited to line the foreshore from 8am on Sunday October 30 to watch it come in just like Newcastle did when that city’s first cruise ship arrived.
It quickly went to eight and then 15 mega-liner visits a year with many benefits to the Hunter economy.
Illawarra tourism operators are being called to action one year out by being invited to come forward with what they can offer the 2400 passengers to consider as a day activity.
Destination Wollongong’s Mark Sleigh said there was already interest in the Historical Aircraft Restoration Society (HARS) and Nan Tien Temple.
Mr Sleigh is confident the maiden voyage will be such a great experience for Radiance of the Seas passengers that Port Kembla will firmly cement itself on the map as a cruise destination.
That could not only result in more frequent visits but eventually see the port become a base for cruise ship companies to start voyages from.
And that would result in many passengers staying in hotels and motels the night before.
When the first cruise ship visitors arrive the opportunity to explore Wollongong and its surrounds is going to be well organised and executed.
Destination Wollongong wants to make it the best experience possible so the 2400 passengers have such a great time they immediately want to share their adventures on social media.
But 12 months will go quickly and now is the time for operators to engage with Royal Caribbean.
Mr Sleigh said the region already had great natural beauty and options for a day’s exploration were endless.
Standing on Mt Keira looking out over the city Abercrombie and Kent cruise manager Toby Biddick emphasised the importance for Wollongong of getting the mix right.
Mr Biddick is an expert in what passengers want and he said variety was important.
“Cruise passengers cover a broad spectrum of interests and abilities and by catering to a selection of tastes, you ensure an appetite for return visitations,” he said.
“A large part of becoming a successful cruise destination is showcasing products and experiences that are unique and iconic for a destination.”