Australia v India: International cricket still king when it comes to television ratings

By Chris Barrett
Updated January 15 2016 - 12:08am, first published January 14 2016 - 4:21pm
Still the one: Channel 9 was thrilled with the ratings for the opening one-day international in which George Bailey led Australia to victory with a century. Photo: Paul Kane
Still the one: Channel 9 was thrilled with the ratings for the opening one-day international in which George Bailey led Australia to victory with a century. Photo: Paul Kane

There are two more summers before Cricket Australia goes into negotiations for another local broadcast deal but expect the suitors to be lining up for the Big Bash League then. And Channel 9, despite having plenty of programming on its plate with the Test and one-day international rights, may well be right in the thick of it. The last five-year BBL deal was worth $100 million, so given the tournament's success that figure is only going to rise for the 2018-2023 rights. Even if Nine were to mount a bid for the BBL, though, Network Ten would be hard to shift, particularly with Rupert Murdoch so involved. There is no doubt this has been the tournament's breakout year, but it's worth remembering that when it comes to television ratings the international game is still king. Nine is not able to use all the bells and whistles the BBL does, such as having players miked up and the stumps lit up, because their games are governed by the ICC and not CA. But the first ODI between Australia and India in Perth this week was still the 28th most-watched sports program in Australia in the past 12 months with a five-city metro average of 1.148 million viewers. Only the third afternoon of the third Test against New Zealand (17th, 1.614m) has beaten it in terms of cricket ratings this summer. Ten's BBL doesn't have an entry inside the top 30 or close to it. Its top-rating match of this season was between Adelaide Strikers and Perth Scorchers, which drew a five-city metro average of 926,925.

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