Consumers have been warned to avoid dealings with an Oak Flats-based businesswoman following allegations she has swindled more than $100,000 from dozens of unsuspecting customers.
NSW Fair Trading Commissioner Rod Stowe is urging the public not to deal with Roselyn Joy Wilson following a host of complaints to the consumer watchdog concerning Ms Wilson's business, Quality Direct.
The online business, which advertises its website www.qualitydirect.com.au via letterbox flyers and newspaper classifieds, purports to sell generators at a discounted price, provided customers pay for goods upfront.
"They are instructed to pay by electronic funds transfer directly to a Westpac bank account and told the generator will be dispatched," Fair Trading said in a statement. "When goods are not received, consumers are unable to get any response from the trader."
Fair Trading has received 57 complaints about the business since 2011, including 21 this year.
They allege customers have been ripped off around $108,000 in total, with payments averaging around $2000 each.
Ms Wilson, also known as Roz Wilson, was listed as the sole proprietor of Quality Direct and sole director of Quality Direct Pty Ltd, until she went into personal bankruptcy on August 24, this year.
Quality Direct, which operates from a business address at 3/146 Industrial Road, Oak Flats, leads consumers to believe it has a number of branches around Australia, listing numerous "service areas" in several states.
The business contact number on the website is disconnected.
An "after hours" mobile number connects to an answering machine with the message: "If you are ringing about the ad in the paper or any other matter, please leave a message and I'll redeem (sic) your call shortly".
Consumers who have paid money and did not receive goods should contact NSW Fair Trading on 13 32 20.