Win Win Parenting chief executive Dr Rosina McAlpine said as more parents feel the stress and guilt of juggling a career and family she wants to help them and the businesses they work for.

“We all know that when things are not going well with our children we worry and can't focus at work. This isn't good for families or for business. By learning parenting skills, working parents can be confident and effective at home and come to work motivated and be productive. It is a win win,” she said.

Dr McAlpine works for many large companies outside the region but she would like to reach out to more small-to-medium-sized businesses and provide them with a unique opportunity to help access a parenting education support program for their working parents. All parents were welcome to attend her fun and interactive seminars for some helpful parenting tips.

“There is so much conflicting parenting advice it is hard for parents to know what to do. I want reliable information so I can be a good mum to our eight year old son. And I'm passionate about supporting all parents to get the best research-based parenting advice so we can raise happy, healthy well-balanced children. We have been providing great education programs to parents who work in large corporations and government agencies but I want to support parents in small-to-medium business as well. Especially those in the Illawarra.”

Win Win Parenting offers a range of programs. Dr McAlpine’s aim is to support working parents to effectively manage the work-life balance by equipping them to manage their day-to-day parenting challenges. She said as a result of her research-based programs absenteeism, lower productivity and employee turnover have all been reduced. The program is based on an empathy and life skills education model of parenting rather than a discipline, punishments and reward model.

Her goal is for the training to to be good for parents, children and business. "Parenting with empathy and teaching our children how to be in the world has the best outcomes for loving family relationships and for a child's success in life," she said.

The lllawarra seminars at Wollongong Golf Club on May 25 have been specifically designed to provide SMEs the opportunity to help support their employees by offering parenting education support. The Munch n’ Learn seminar is being run at 7.30am, 12pm or 3pm.

Further information at www.winwinparenting.com.