Companies that withdrew advertising from Alan Jones's breakfast program on 2GB are set to return to his show this morning - less than three weeks after he told a Sydney University Liberal Club fund-raiser that Julia Gillard's father had ''died of shame'' because of her lies.
The comments prompted a mass walk-out of advertisers and sponsors from his show, estimated as costing 2GB as much as $80,000 per day.
But the executive chairman of the Macquarie Radio Network, Russell Tate, confirmed last night that some of those advertisers who withdrew from Jones's program would return today.
Mr Tate would not say how many companies were coming back to the show when contacted by the Herald, and when asked to name them said: ''No, I absolutely will not.''
The ''Destroy the Joint'' protest group, which headed the call for advertisers to withdraw from the show following Jones's comment, called last night for followers on their Facebook page to name the advertisers who return.
''Our community politely requested that Macquarie Radio Network and its employees sign our pledge to stop sexism and misogyny,'' their statement said. ''They have ignored our repeated requests.''
In the past couple of weeks, more than 85,000 people have signed a petition calling for Jones's sacking.
Sponsors including Woolworths, Coles, Mercedes-Benz and ING Direct also cancelled or suspended advertising on his program - estimated to make about $2 million a month for the radio network.
smh.com.au with AAP