Ten Network is calling for voluntary redundancies the same day it revealed a $12.9 million loss in the year to August amid a slump in ratings and falling advertising sales.
The company has confirmed that a "proposed voluntary redundancy" has been offered to news and operations staff, although no figure was provided.
"Staff advised of voluntary redundancies but if they don't get the numbers they will cull," tweeted showbiz commentator Peter Ford.
The network has struggled with slumping ratings in 2012, while the free-to-air television industry contends with a faltering ad market and the change in entertainment and broadcasting trends, triggered by mobile devices.
Fairfax understands up to 100 staff would be affected nationally. The company had about 1300 staff in 2011.
While the details of the proposal remain unclear, Mr Ford tweeted that the company will institute a centralised news desk.
"Centralised news desk means national & international stories will be edited & voiced in Sydney rather than in each city," he wrote.