For little Shellharbour girl Jade Gow, 5, and friend Hannah Kramer, 6, it was a chance to have fun dressing up in their favourite colour.
For Jade's parents, Stacey and Jason, it was a chance to support a cause close to both their hearts.
Both Stacey and Jason's mothers have battled breast cancer and survived. In support of these courageous women and others they know who have been affected by the terrible disease, the Gow family dressed up and cheered on the Wollongong Hawks in their annual pink night game last Sunday.
The event is also a treasured game among Hawks players and fans because the team is yet to lose on pink night in the seven years it has been held. This year was no different, as the Hawks beat Townsville 84-66.
Not that the Wollongong team appears to need it this season, but Mr Gow thinks he has the perfect solution for a victorious 2012-13 campaign - have a pink night every game night.
"It was a great night," Mr Gow said. "We'll definitely be going again next year.
"The pink night raises awareness and money for such a good cause, which will hopefully lead to a cure for breast cancer.
"And besides, I look good in pink," he said.
This year, the WIN Entertainment Centre was invaded by a sea of pink, drawing more than 3800 supporters decked out in the colour and who raised an unprecedented $5000 for the National Breast Cancer Foundation.
Hawks general manager Mili Simic congratulated all involved for their support in making the game such a special fund-raising event for the club.
"We could not have achieved this without all the donations through ticket and pink merchandise purchases on the night, [so] a special thanks to all of our fans for their generosity and support."