Beauty brands Sephora, Mecca challenge fashion labels for prized retail real estate

By Catie Low
Updated October 14 2016 - 7:18pm, first published 11:29am
Mecca Maxima's Chadstone outlet is the chain's biggest store so far. Photo: Penny Stephens
Mecca Maxima's Chadstone outlet is the chain's biggest store so far. Photo: Penny Stephens
The rise of so-called "fast beauty" has also transformed brands like Mecca Maxima into anchor tenants for major shopping malls and retail precincts. Photo: Penny Stephens
The rise of so-called "fast beauty" has also transformed brands like Mecca Maxima into anchor tenants for major shopping malls and retail precincts. Photo: Penny Stephens
The Body Shop is happy to be close to French cosmetics giant Sephora in Chadstone's new wing. Photo: Penny Stephens
The Body Shop is happy to be close to French cosmetics giant Sephora in Chadstone's new wing. Photo: Penny Stephens

In the queue outside Mecca Maxima's store opening in Melbourne this week, a young woman patiently waited for her chance to get a selfie with big-name Australian beauty blogger Chloe Morello.

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