Symbio Wildlife Park is celebrating success at the Australian Marketing Institute Awards for Marketing Excellence in Sydney on Wednesday. The family run zoo picked up the national Content Marketing Award for its “meet our family” campaign seen by more than 100 million people. Symbio general manager Matt Radnidge acknowledged Kevin Fallon for being the driving force behind all the exposure that highlighted the amazing work of the whole Symbio team. The attraction was recognised for standing out and showing what really makes the small Helensburgh zoo different using effective content on social media. It was described as providing the most organic publicity by a tourism entity in Australia and achieving globally significant engagement.
Symbio posts have been seen by more than 100 million unique browsers. Toyal views around the world are thought to be in the billions. The wildlife park has now had more than 20 viral videos and three viral series. Resulting from that has been a 30 per cent increase in visitation at the tourist attraction in the last 12 months. It is presently experiencing the busiest October on record.
To date all Mr Fallon’s videos today have been shot with a DSLR. Earlier this week he invested $20,000 in professional high speed production quality equipment. Footage of a ring-tail possum being released next week will be the first footage shot with it. He is also working on a Face Swap series where keepers will feature the face of their favourite animals.
Mr Fallon said he entered the awards under Symbio Wildlife Park because everyone helped him do what he has been able to achieve.
“It is not just me. Without everyone’s involvement and buy-in and their commitment with the animals the whole thing would be pretty static.”