Symbio a social media sensation with videos and photos attracting billions of views

Greg Ellis
October 20 2016 - 5:45pm
Global interest: Imogen being introduced to her new home at Symbio Wildlife Park which has been recognised for attracting international attention. Pic: Kevin Fallon.
Global interest: Imogen being introduced to her new home at Symbio Wildlife Park which has been recognised for attracting international attention. Pic: Kevin Fallon.

Symbio Wildlife Park is celebrating success at the Australian Marketing Institute Awards for Marketing Excellence in Sydney on Wednesday. The family run zoo picked up the national Content Marketing Award for its “meet our family” campaign seen by more than 100 million people. Symbio general manager Matt Radnidge acknowledged Kevin Fallon for being the driving force behind all the exposure that highlighted the amazing work of the whole Symbio team. The attraction was recognised for standing out and showing what really makes the small Helensburgh zoo different using effective content on social media. It was described as providing the most organic publicity by a tourism entity in Australia and achieving globally significant engagement.

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Greg Ellis

Greg Ellis

Business Editor

Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.

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