“It’s a stones throw from the beach on one side and on the other it has a mountain range off in the distance,” said event producer for Saturday’s MTV Beats and Eats festival.

The MTV event, focusing as much on food as it does music, was concocted by the music brand with Destination NSW as a way to encourage young people to explore other parts of the state – or their own back yard.

Wednesday morning six semi-trailers began rolling in with tonnes of staging and production equipment, including 100 square metres of LED lighting a giant inflatable main stage with “Puffer Cover”.

By Friday the main infrastructure was set with the finer details being put into place, like amusement rides and chill out zones.

A crew of around 50 have been working 12 hours a day and will do so “all the way up to gates open”.

More than 10 marquees will be in use on the day, with 800 metres of fencing, 12 generators and two custom 40 foot MTV shipping containers.

To quench festival-goers thirst Illawarra Brewery are supplying their locally brewed beer.

The beverages will be complimented by an array of gourmet street food, finely “curated” by organisers and includes Illawarra based 2 Smoking Barrels who specialise in traditional Texan Barbecue.

“It’s all about trying to embrace local,” Mr Shave said.

Other treats dished up will be picnic hampers, pulled pork rolls, smoked Frankfurts, vegetarian options, pizza and pasta, plus unique burger combinations.

Meanwhile, music will be drifting through the grounds from big names like Savage, Maala, Steve Aoki, Tigerlily, Thottle and Hounded, plus DJs set up in a chill out area.

Tickets for the festival are only $30, a deliberate act by organisers to “connect” with their audiences rather than making a hefty profit.

While in an Australian first, patrons can upsize their ticket to include a skydiving jump.

It comes as the park, already used for the Yours & Owls Festival, has also been chosen for a mini-festival with the Cat Empire, Xavier Rudd and others in January.