Global fashion retail giant TK Maxx opens the first of two Wollongong stores on Thursday.
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A celebration is planned at the former Trade Secret store at Warrawong Plaza from 9am. TK Maxx has over 500 stores in Europe and is part of the same company that operates over 1100 T.J. Maxx stores in North America.
The Warrawong outlet and another soon to open in Wollongong will feature quality fashion at discount prices. A queue is expected before doors open on Thursday as has happened around Australia. A spokesperson said Warrawong is among a rebrand of 34 Trade Secret outlets. Existing staff were offered new roles but Wollongong is a new store with positions being advertised. “Our new store will be at Wollongong Central. We are on the look out for great new people”. “I think it will open late August, early September”.
“It is a brand new TK Maxx store for Wollongong..like the new store that opened in Melbourne on the 20th of April. We are expecting a queue at Warrawong on Thursday because have had a queue at every new store we’ve opened,” the spokesperson said.
At Warrawong on Thursday there will be everything from designer handbags, to the latest on-trend fashion for women, men and kids, toys, luggage, cosmetics and shoes, plus an eclectic mix of branded, quality home wares for every room.
Part of the appeal with the opening of a new store is you never know what you might expect.
“You need to get there early because the nature of our business model is it is here today, gone tomorrow,” she said.
“We have a whole lot of new product and great new brands we are bringing out for shoppers. There will be plenty of new things for them to discover. Part of the magic of TK Maxx is we stock thousands of different brands from vendors from all over the world. There are lots of different products in each of our stores.”
“The most significant change is the brand selection, the product selection, the quality and the value is better than it has ever been.”
TK Maxx is an off-price retailer, selling brands from thousands of vendors in Australia and around the world at great value every day. The stock changes rapidly, creating an exciting treasure hunt shopping experience.
It expects to have 35 stores across the east coast of Australia in former Trade Secret locations soon, with a few additional new stores planned to open later in the year such as the one at Wollongong Central.
The company is aware of some confusion about TK Maxx the UK/European retailer and T.J. Maxx the northern American brand which are both owned by the same company.
TK Maxx is the chain opening in locations across Australia as the company plans several years of rapid growth.
“The parent company for TK Maxx is TJX Company Inc which acquired Trade Sectret in October 2015,” she said.
“Since the acquisition we have been doing a lot of work on refurbishing our stores, improving the shopping experience and getting better products into out stores. The culmination of that journey is rebranding all the existing Trade Secret stores to TJ Maxx.”
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Greg Ellis
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
Almost four decades in electronic, print and digital media. A writer, presenter, emcee, photographer and videographer with degrees in business management, marketing and human resources and tertiary qualifications in photography.
