William Campbell Foundation: Rebranding and new look

All heart: CEO Sonia Liddicoat from William Campbell Foundation, the agency that has rebranded from its previous corporate image to a brand that is able to reach and connect with families, individuals and communities.
All heart: CEO Sonia Liddicoat from William Campbell Foundation, the agency that has rebranded from its previous corporate image to a brand that is able to reach and connect with families, individuals and communities.

Advertising feature

Some months ago William Campbell Foundation started the conversation around rebranding and decided that the agency wanted a fresh new look that related more to the community work that they do.

The agency also wanted a look and feel that captured the essence of their founder and chairman William ‘Bill’ Campbell.

Additionally, due to the recent changes in the sector, William Campbell Foundation wanted to ensure that their rebranding was reflective of these changes and guide the new direction the agency will be taking.

Having been a child in care himself, where he spent much of his childhood separated from his siblings and living in institutions and foster care, Bill’s experiences in care are the reason their agency exists today.

This advertising feature has been sponsored by the following business. Click the link to find out more:

Bill saw the need to deliver a different type of service model, specialising in keeping sibling groups of children and young people together and with a focus on supporting children and young people’s education.

William Campbell Foundation’s new logo is the letter W that represents the initial of their founder William and their tagline of ‘strengthening families’, changing lives and portraying the ongoing commitment they have to working with children and families.

All of William Campbell Foundation’s photos are from real life families in our community.

“We would like to thank these families for their participation and willingness to be the new faces of William Campbell Foundation,” CEO Sonia Liddicoat said.

“Removing the corporate look by no means removes our connections with our corporate partners, as they have been instrumental in the growth and success of our agency and we will continue to value our relationship with them and all of our supporters.

“It was an exciting process and I was delighted that our staff embraced the process and gave us words that described what the agency means to them. These were then reflected in our values and vision, which is ‘Through Christ-centered care we are committed to supporting and creating positive opportunities to empower children, young people, individuals and families’.

“Hollea Elley, our marketing and communications manager, has done an amazing job in capturing the essence of the look we were after and should be commended on her work. Her knowledge and skills are invaluable so we have been fortunate in not having to outsource the majority of the rebranding process.”

William Campbell Foundation has had a really positive response to their rebranding and the agency encourages everyone to visit www.wcfoundation.org.au and learn more about the work they do with children, young people and families.