Locals first in world to trial a smart new health app for free

Smart health app: LifeBuddi creator Brad McDougall is founder of a Wollongong iAccelerate startup One Degree Health. Picture: Greg Ellis.
Smart health app: LifeBuddi creator Brad McDougall is founder of a Wollongong iAccelerate startup One Degree Health. Picture: Greg Ellis.

Illawarra people are the first in the world to trial a smart new health app that is being launched globally next week.

Wollongong start-up and iAccelerate resident One Degree Health is offering locals a free seven day trial of its revolutionary mobile app known as LifeBuddi this month. That can be done by visiting www.lifebuddi.com and downloading the app to an Apple or Android mobile phone for free.

Founder and chief executive Brad McDougall believes LifeBuddi will be life-changing for people around the globe. The smart app he and his team have developed at iAccelerate learns about the person and motivates them to help achieve their health goals

What is LifeBuddi by One Degree Health CEO Brad McDougall.

What is LifeBuddi by One Degree Health CEO Brad McDougall.

One Degree Health’s mission is to help people get more out of life by taking health out of the too-hard basket. The goal is to help thousands of Wollongong people and one million people globally improve their health by using the app within the next three years. 

Research shows 82 per cent of people have a desire to be healthier but struggle to get it done. “We have identified the three key barriers that prevent people from doing more for their health. They are finding time, staying motivated and getting the support they need,” Mr McDougall said.

Consumer Explainer Video on LifeBuddi app from One Degree Health

Consumer Explainer Video on LifeBuddi app from One Degree Health

Health and fitness apps generally fall into the categories of fitness trackers or calorie counters.

But after 20 years in the health industry Mr McDougall wanted to develop a smart app that learns about the person and helps address the key points that causes them to struggle.

LifeBuddi blends behavioural science with smart technology, including artificial intelligence to get to know the person, works with them and guides them to progressively make the small steps that can lead to big changes.

“Think of it like your personal assistant and motivation mentor all in one,” Mr McDougall said.

LifeBuddi schedules health to fit a person’s busy life. It then maintains motivation with personalised reminders, meaningful photos and motivational nudges to coach and support them.

Mr McDougall said it is all about making it easier to overcome obstacles.