Jervis Bay residents love Rosé.
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
With Monday being International Rosé Day a major online direct to consumer supplier of wine released sales data that reveals people living in the 2540 postcode order more rosé from it than any other postcode in Australia.
Cellarmasters also said an increasing number of Australians are drinking the wine variety. Sales of rosé peak in the warm months of October, November and December. And ranked by postcode the company found the varietal was most popular in coastal holiday haven of Jervis Bay, Huskisson and the wider Shoalhaven.
Cellarmasters general manager Ben Copeman-Hill said the Sydney suburb of Wahroonga rated second followed by two postcodes on the Sunshine Coast and one in Mackay.
“Jervis Bay is known for its white sandy beaches and azure blue waters, and the picturesque town is an all-year-round holiday destination, so it is indeed the perfect place to enjoy a glass of rosé”.
Mr Copeman-Hill said coincidentally Jervis Bay was also known as the ‘calamari capital’ which made sense because rosé was an excellent pairing with squid.
Jervis Bay resident Sam Duffy, 24, and Emma Cox, 25, were not surprised by the findings.
“Jervis Bay is a town with a summer feel all year round. I actually work as a bar manager in a cocktail bar in Huskisson, and in spring and summer, rosé is hands down our most popular drink served,’’ Mr Duffy said
“I personally love rosé, especially in the warmer months paired with some light seafood, while my girlfriend Emma enjoys it all year round”.
Mr Copeman-Hill said Cellarmasters had noticed a 15 percent growth in rosé sales in the last five years. He said customers in the Australian Capital Territory and Victoria had led that growth.
“In the last year alone, sales have increased by 21 per cent,” she said.
“Australians are drinking more rosé because our lifestyle and climate are so well suited to it. Although we are seeing a trend of more Australians drinking French style rosé, which is dry wine with crisp acidity, traditional Australian rosé wines made from Grenache grapes from the Barossa or McLaren Vale that are fruity and flavoursome reign supreme and are the most popular among customers”.